AI Insights · Timothy · April 2022
Top 5 Educational Games Performance on Unified Platform in Kenya, Q1 2022
An overview of the performance of the top 5 educational games in Kenya during Q1 2022, based on data from Sensor Tower.
During the first quarter of 2022, the top five educational games in Kenya showed varying trends in weekly downloads, revenue, and active users. Here is a detailed look at their performance.
ABC Song Rhymes Learning Games from Kidzooly - Kids Games, Rhymes, Nursery Songs saw a notable decline in weekly downloads, starting from around 3.6K at the beginning of January and dropping to approximately 681 by early March. However, there was a slight recovery towards the end of March, with downloads reaching around 1.5K. Weekly active users followed a similar trend, peaking at 11.2K in late January before declining to about 6.8K in early March and then rebounding to 8.4K by the end of the quarter.
Lingokids - Play and Learn, published by Lingokids - English Learning For Kids, experienced relatively stable weekly downloads, averaging around 1.6K throughout January and February, followed by a slight dip to 922 in the week of February 21. Downloads then rose to approximately 1.2K by the end of March. The app's weekly revenue remained steady, fluctuating between $371 and $640. Active users saw a decline from 3.2K in early January to around 2.2K by the end of February, stabilizing at approximately 2.5K towards the end of March.
Masha and the Bear Educational by DTC Lab had a consistent increase in weekly downloads, starting at 1.7K in late December and reaching about 1.6K by the end of March. The app's active users showed a similar positive trend, increasing from 11.3K in late December to about 10.5K by the end of March.
Kibena and the Math Rats, published by Ubongo, also saw an upward trend in weekly downloads. The app started with 1.1K downloads in late December and reached nearly 2K by the end of March, indicating a growing interest among users.
Math Kids: Math Games For Kids from RV AppStudios maintained a steady download rate, averaging around 1K throughout January and February, with a slight increase to about 1.3K in mid-March. The app's active users showed a gradual increase, from 1.9K in late December to around 2.1K by the end of March.
These insights demonstrate the dynamic performance of educational games in Kenya during Q1 2022. For more detailed analyses and data, visit Sensor Tower.
